synapticminds

We make data flow

3 steps to profitable data

1
Understand

Definition of goals, spotting of low-hanging fruits and evaluation of existing data and its quality.

2
Extend

Evaluate additional data sources contributing to the defined goals and implement them.

3
Optimise

Develop a model that optimises towards the goals and continuously improve its accuracy in cycles.

Our services

Social Media

Reach in social networks (Twitter, Instagram etc..) by optimising content, timing and channels.
reach out

Ads

Efficient ad budgets by optimising targeting vectors based on raw signaling data.
reach out

E-Commere

Increase revenue in online shops by identification of exit points and optimising the checkout funnel.
reach out

Didn't find what you were looking for? Ask us!

Contact

Case Study

SynapticMinds created a custom bidding algorithm for one of the biggest food chains globally to optimize the cost & awareness for video ads in programmatic buying platforms in collaboration with Omnicom Media Group. Our work included the analysis of huge amounts of raw event data (terrabytes) in order to understand the behaviour of users viewing the ad (with Apache Spark, Python & Pandas) utilizing algorithms of the field of statistics and machine learning. Based on the outcomes, we build a model representing & optimizing the awareness of users seeing the ad with respect to the cost per impression.

Optimizing video ads with custom algorithms

An article on adzine.de about the development of individualised algorithms for the optimization of video ads – a collaboration with Omnicom Media Group.

adprogrammatic biddingoptimisation

About

Founded in Hamburg, SynapticMinds' mission is to help artists, companies and brands to utilize their data. We feel that our force to realize digital projects is accumulated by curiosity and the love for what we do.

Our focus is on data as it is the neurotransmitter between different people and apps and still an area to be developed and improved.

Let's get together

We're looking forward to challenge your goals and help you implement a successful data strategy!
ContactContact

Contact

SynapticMinds UG (haftungsbeschränkt)
Hahnemannstr. 19a
20249 Hamburg


About

SynapticMinds helps artists, companies & brands to get more out of their data.